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Sept. 22, 2022

Stephanie Sherratt: Producing Halloween Magic

Stephanie Sherratt: Producing Halloween Magic

For over a quarter century, Halloween art fans have flocked to Petaluma, CA to collect exquisite pieces from their favorite artists. The original show, Halloween and Vine, has evolved into All Hallow’s Art Fest. In this episode, you’ll meet the...


For over a quarter century, Halloween art fans have flocked to Petaluma, CA to collect exquisite pieces from their favorite artists. The original show, Halloween and Vine, has evolved into All Hallow’s Art Fest. In this episode, you’ll meet the show producer, Stephanie Sherratt.  

Stephanie is driven by nostalgia.  She loves helping adults relive the excitement of their trick-or-treating days. Stephanie has witnessed the importance of marketing on social media go from being a novelty to a necessity. Even with the rise of social media, in-person shows will always have a place. She said, “when you become a true lover of Halloween art, it is important to see the pieces in person.”  

The Petaluma community has embraced Halloween. Not only is it the host city for the show, it is briming with pumpkin patches, apple picking, wine, and residents who go all out with their decorations. The town is seemingly frozen in time with antiques galore.  

Stephanie’s whole family is involved with the show. Her husband puts up with the house being swamped with swag bags and glitter. Her sisters and friends help with logistics. Her teen daughters know all the artists and enjoy selling tickets and drinks. 

In addition to producing the show, Stephanie also does marketing, staging, antique dealing, and she owns a vintage holiday favor and décor business called Paper Fabric Glitter. She loves having a mixture of creative jobs, especially after having spent 25 years in corporate.  

Stephanie encourages us all to continue the magic of Halloween art by supporting artists.  

Visit Stephanie’s web site at:https://www.halloweenfolkartsociety.com 

Mentioned in the show: 

Stephanie Sherratt Profile Photo

Stephanie Sherratt

Producer of the All Hallow's Art Fest Halloween art show, owner of Paper Fabric Glitter, antique dealer, and stager. Lover of the nostalgia of holidays past.